Articles on website messaging and copy for coaches and therapists
Here you’ll find my practical, research-led articles on how coaches and therapists can have a website they’re proud of that speaks clearly to their ideal client. I draw on real conversations with practitioners, and take some deep dives into the website struggles they face and how to fix them.
How to write a coach or therapist About page – and how it won a coach a new client
One coach's About page landed her a new client. This article breaks down what to include on your About page for it to build trust and convert, plus a free prompts-and-checklist download to help you write your own.
Your coaching homepage should center clients: Lessons from a TED Talk
Many coaching homepages make the mistake of focusing on the practitioner’s credentials, rather than on the client. This is especially true for the top of the homepage, where you want to clearly communicate the problem you help to solve.
The high cost of the ‘poetic’ coaching homepage: I abandoned a gorgeous site after 60 seconds of confusion
Vague homepage headings are a big reason beautiful websites don't convert. Learn why clarity matters more than "poetic" language, how to pass the 5-second stranger test, and see two real-world heading rewrites for coaches.