Your coaching homepage should center clients: Lessons from a TED Talk
Many coaching homepages make the mistake of focusing on the practitioner’s credentials, rather than on the client. This is especially true for the top of the homepage, where you want to clearly communicate the problem you help to solve.
The high cost of the ‘poetic’ coaching homepage: I abandoned a gorgeous site after 60 seconds of confusion
Vague homepage headings are a big reason beautiful websites don't convert. Learn why clarity matters more than "poetic" language, how to pass the 5-second stranger test, and see two real-world heading rewrites for coaches.