The work you do matters.
Does your website say who it matters to?
Website clarity and copywriting for coaches, therapists and wellness practitioners
Find out where your website is losing enquiries – and how to fix it.
You know your website isn’t quite working. So you scroll through your web pages trying to figure out what needs changing.
Maybe you spend ages looking at your homepage wondering if your ideal client would recognise themselves in your copy. And maybe this sets you off questioning whether you even know who your ideal client is. Perhaps you read your web pages and think the messaging feels a bit ‘flat’, or the way you structured your information is confusing.
You redo a few things hoping they'll be an improvement, but you don't actually know if they made things better, or worse. So you avoid thinking about it, because the thought of a perfect-fit client hitting the 'back' button because your website isn't clear on who you help and how, leaves you feeling demoralised.
It should be easy, right? After all, no one knows your work, or your website, like you do… But that’s exactly what makes it so difficult. You’re simply too close to see it clearly.
This is when a fresh perspective is invaluable.
An outside perspective on your website
Hi. I’m Elizabeth.
I’ve spent 20+ years helping organisations and individuals have websites that clearly communicate their expertise to their ideal audience. When I look at your website, I see it the way a first-time visitor does – I see the points of friction that break down trust, and put someone off getting in touch with you.
And as a qualified transformational coach, I bring coaching skills to our clarity conversations. That could be clarity on whether your messaging is confusing to your ideal clients, or clarity on exactly who you help and how you help them.
Finding the exact right words to put on a website isn’t easy. But for coaches, therapists and wellness practitioners it’s especially hard because you work with feelings and experiences.
It’s also hard because you’re not a website expert. You’re great at what you do, but when someone starts talking about menus, URL slugs, readable fonts and heading levels, you look for the nearest exit.
Website clarity for experts in helping, but not experts in websites
How I can help with your website
I help you understand:
If your website makes sense to the people who visit it
Whether your messaging is clear on who you help, how you help them and what the outcomes might be
If your website structure is confusing and, if it is, how to fix it
Whether your site has all the elements it needs to quickly build trust and understanding
The kind of situations I help with could look like:
You’re a coach helping parents have better relationships with their teenage children. You know first-hand what it’s like to parent a teen, yet coming up with a homepage heading that expresses the frustration, concern and joy of it has you almost tearing out your hair.
You’re a therapist helping people heal from trauma. You know not to use clinical or potentially triggering language, but aren’t sure how to sound warm and welcoming and professional at the same time.
You’re an acupuncturist. But you’re also a herbalist, a Reiki master and a mindfulness teacher. You use all these modalities in your practice and have listed them on your site. But they look random, and you’ve tried to add context but ended up with long, confusing paragraphs.
You’re a practitioner who’s confident with your website positioning and messaging, but you aren’t sure your testimonials and call-to-action buttons are in the right place, or worry that your booking page is confusing to use.
If any of that sounds familiar, take a look at how I can help – whether you need a quick website review, or full web copy for one or more pages.
And if you aren’t sure what’s the best service for you, or you just need one or two pages reviewed or written, get in touch and we’ll work out what makes sense.
"Liz's review was clear and practical... I would recommend a Website Clarity Review if you want an expert outside perspective on your site." Sandira, Chi Sound Healing