FOR COACHES, THERAPISTS AND WELLNESS PRACTITIONERS
Website Clarity Review: Find out where your website could be losing you enquiries
Knowing what your ideal client needs to understand and feel when they visit your website is key to getting more enquiries.
A Website Clarity Review shows exactly where your website is confusing your clients or causing friction, and what to change so the right clients feel confident reaching out.
At a glance
What it is: A review of three website pages (your choice of which three) giving feedback on where your copy, messaging or structure is unclear or confusing and what improvements to make.
What’s delivered: A 15-25 minute video where I talk you through my first impressions of your site and a written report detailing three priority fixes, quick wins and a checklist of things to change. You also have an optional 15-minute call to ask any questions.
Price: £250 – delivered within three working days of payment received.
Maybe you recently put your website together, or you’ve had it a while but it’s changed over time as your business has grown and refocused. You’ve tweaked the copy and structure many times and now you’re not sure if it’s clear what you do and how you help. Something feels a little off, but you’re not exactly sure what.
Getting traffic to your website can be a challenge. So when a perfect-fit client does land on your site, you want them to feel recognised, and to know that you understand what they’re going through and can help.
As a coach, therapist or practitioner, visitors need to quickly understand what you do
Visitors to your site arrive with a problem or challenge they want help with. The first thing they want to know is are they in the right place. They’re looking to quickly understand:
The problem you help solve
How you help to solve it
Who you are and what’s your expertise
The services you offer
When the answers aren’t quickly obvious, someone may simply click away instead of trying to work out if you can help.
What I’m looking for in a Website Clarity Review
I start by looking at your answers to the short questionnaire you completed when you booked. It tells me who your ideal client is, what concerns you have about your site and if there’s anything in particular you’re looking for feedback on.
Next, I record your video. I’ll walk you through what I notice as I move through your three pages – what's working well, what could be improved, and anything that causes confusion or friction.
What I’m looking for when I do your Website Clarity Review falls into four categories I call the SEEN framework:
Space
Is the information presented in a way that makes it easy to take in and understand?
Is there breathing room around text and images, is the font design, size and colour easy for people to read?
Are there lots of text heavy, dense paragraphs that take a lot of work to read?
Empathy
Can the right person land on your homepage and quickly recognise ‘This is for me’?
Is the language client-centred, specific and understandable, or does it mostly describe your methods and qualifications?
Are there signals that help a visitor trust you, like testimonials and images of you?
Ease
Is it easy to move through the website or is the structure confusing?
How does the site look on mobile?
Is it formatted so that search engines like Google, and AI tools like ChatGPT can understand what you do?
Are your services clear and do they give all the information needed to book?
Next step
Is there an obvious, low-friction, clear and specific next step for the visitor to take, like download a free resource or book a call?
My website and user design experience
With over 20 years’ experience in writing for the web and user experience design, I know how people move through websites, what makes them click away, and what encourages them to stay and get in touch.
My background includes working with people who needed their information to be clear and easy to understand for people who may be stressed or anxious.
My work is to help you step into the shoes of someone who visits your site so you can make it easier for the right people to understand what you do and take the next step.
Who can benefit from a Website Clarity Review
We’re often too close to our own work to see our website through someone else’s eyes.
A Review can be helpful if:
You want an outside perspective on whether your website clearly explains your offer
You have traffic to your site but you’re not sure why visitors aren’t taking action like booking your services or signing up to your newsletter
You’re considering a redesign and want feedback on what to improve
It’s probably not right for you if:
You want a full redesign
You want copywriting done for you (see my Four Core Website Pages service if you’re looking for done-for-you copy)
What to do once you have your Website Clarity Review
Watch the video to get a sense of my experience moving through your site – what I thought was good and where I stumbled.
Next, take a look at the report. Your report is organised around the SEEN framework so you can see what’s working and what could be improved in each area. Do the priority fixes first as they’ll make the biggest impact on how a visitor views and interacts with your website.
Testimonial: clearer messaging and more confidence in the website
I asked Liz to look at my website because I was getting lots of messages suggesting I needed to upgrade it.
She gave clear, positive feedback and suggested some simple changes, including updating my language, strengthening my homepage information and simplifying some visuals.
I made the changes and now feel much more positive about my site.
Liz’s review was clear and practical and helped me refocus on what was already working as well as what to improve.
I would recommend a Website Clarity Review if you want an expert outside perspective on your site.
Sandira, Chi Sound Healing
How a clarity review works – short example
This is a short homepage review example. A full review covers multiple pages.
How to book
Cost
£250
The process
After you’ve paid for your Review, I’ll send you a short questionnaire to complete that gives me a bit of background on your business and whether there’s any specific feedback you’re looking for.
I send your video and written feedback and priorities within three working days.
You can book your optional follow-up call within 14 days if you have any questions
If you aren’t sure if a Website Clarity Review would be helpful, send me a link to your website and I’ll take a quick look and let you know – no obligation to book.
Common questions about Website Clarity Reviews
Do you redesign websites?
No. My focus is on making sure your site communicates clearly to your ideal client and has no areas of friction. This isn’t a complete website redesign.
Do you provide the exact words to go on the website?
No. I’ll let you know where your copy is unclear, like who you work with, and I may suggest example wording where helpful but I don’t provide the new words. If you need help with your website copy please look at my Four Core Website Pages service.
What is your feedback style?
My feedback is constructive, practical and respectful. Most websites I review have strong foundations and much of the time all the information is there, it’s just not always in the right place. I’ll tell you what’s working well, as well as what needs improving.
Can you help me make the changes?
I can if you have a Squarespace site. This would be at an additional cost. Contact me if you’d like information about updating your Squarespace site before you book. If your site is on Wix or Wordpress or another platform, I can help you find the right person.
Do you only work with service-based businesses?
No, I work with other businesses too. If you’re a service-based business I can help. If you’re unsure whether a review would be useful for your business, you’re welcome to send me your website and I can let you know.
Will a Website Clarity Review help me get more traffic to my website?
A Website Clarity Review isn’t about getting more traffic to your website – it’s about communicating clearly to people who visit your site. However, having the right structure and messaging will make it easier for search engines and AI tools to understand what you do, which may help with organic visibility.
Booking terms
As this is a time-based review service, refunds aren't available once work has begun.
If you're unsure whether this is right for you, feel free to contact me before booking.