Articles on website messaging and copy for coaches and therapists
Here you’ll find my practical, research-led articles on how coaches and therapists can have a website they’re proud of that speaks clearly to their ideal client. I draw on real conversations with practitioners, and take some deep dives into the website struggles they face and how to fix them.
Your coaching homepage should center clients: Lessons from a TED Talk
Many coaching homepages make the mistake of focusing on the practitioner’s credentials, rather than on the client. This is especially true for the top of the homepage, where you want to clearly communicate the problem you help to solve.