About me
That morning as I read the US election news, I thought about how, if all us practitioners had thriving businesses helping people with their emotional and physical needs, there’d likely be far fewer Donald Trumps on the planet.
This is still one of the reasons I’m passionate about helping coaches, therapists, practitioners, solopreneurs and service-based businesses get their work seen, understood, and in the world making a difference.
What’s tricky about getting your work out there is that, when you know your work deeply, it’s hard to know if it’s clear to others. That’s where I use my skills as a content and user experience designer.
I help you make sure your website speaks clearly about what you do, who you help, and how you help.
The Donald Trump effect
In 2017, shortly after finishing my Diploma in Transformational Coaching, Donald Trump became President of the United States.
The weekend before I’d been at a coaching conference, and one of the speakers told us to ‘have courage’ and get our services out into the world because our work was needed.
How I got into website clarity work
I love the written word, and this, along with my joy for problem-solving, led neatly into work as a content and user experience designer – someone who makes websites easy to understand and navigate.
Training as a life coach fine-tuned my skills of observation and clarity, which fed nicely into my website work. After 20+ years in this field, I can quickly spot the fixes that bring clarity to a website, making reaching out an easy decision for your potential clients.
Hope is contagious
The world in 2026 has my attention… it feels like it’s up to something – it looks chaotic, but underneath I sense hope and optimism.
One of the biggest reasons I love the work I do with practitioners is because:
When someone feels good, when they feel empowered, that positive feeling ripples out far beyond them, to families, friends and neighbourhoods.
f you’re a practitioner and you’re not sure if your website is clear about who you work with and what you do, take a look at my services, I’d love to work with you.
Join my newsletter
If this resonates, I'd love to stay in touch. My newsletter, Reflections on Clarity, is where I share insights on how we can be clear about our work and who we help.