Strategic messaging, & copywriting for coaches, therapists & practitioners
Four Core Website Pages
Get copy that sounds like you, connects with your ideal clients, and builds trust and understanding
At a glance
What it is: Essential website copy written for coaches, therapists, and practitioners who struggle to find the right words or simply don’t have the time.
What’s delivered: Complete, ready-to-publish copy for your 4 foundational web pages (Homepage, About, Services, Contact).
What’s included: A strategic website review, 1-hour focused discovery conversation, 4 core written pages, and 1 comprehensive round of copy tweaks.
Price: £750
You know what you want your website to say, but when you sit down to write, the words don’t come out the way you want them to. You struggle to transfer your knowledge onto a web page – you’re not sure what to write, where to put it, or how to build trust and understanding through your words.
Or you simply never find time to do it in the first place. Updating your website has been at the back of your mind for months (perhaps years). It gets carried over onto every to-do list, taking up valuable headspace.
That's where I come in.
I work as a translator – bridging the gap between what you do and what your potential clients need to understand to feel confident booking you.
Your four core pages are your homepage, about page, services page and contact page: the pages that do most of the work on any practitioner's website. Written for you, in your voice, using language that leaves your ideal clients feeling seen.
Struggling to find the right words for your practitioner website?
Signs your practitioner website needs some TLC
Right now, your website might feel…
Unfinished: You’ve been meaning to ‘spruce it up’ for years but can never find the time
Jumbled: You’re struggling to organise your services and information clearly
Unclear: Your website explains what you do, but not why someone should choose you
Outdated: Your work has evolved, but your website reflects an older version of your business
Clinical: It’s professional, but you don’t think it sounds like you
A bit embarrassing: The last time someone said ‘I looked at your website’, you cringed a little
The 4 essential pages every coaching or therapy website needs
These are the most important pages on your website.
Homepage
Your homepage has one job: to help the right person feel immediately understood so they want to stay and keep reading.
About page
Where trust is deepened. Here you tell your story in a way that relates to your clients, showing you understand their struggles.
Services page
Clear, confident and easy to navigate. It addresses final doubts and gives clients the exact information they need to book.
Contact page
Simple, warm and inviting – like reaching out to a real person, not filling in a form.
The website messaging and copywriting process: How we work together
There are four stages.
1. Where your website currently is
Once we’ve decided to work together, I spend time looking at your current website, if you have one, and reading your clients’ testimonials. I send you a questionnaire to complete which helps me focus on your main concerns, your hopes and your biggest challenges.
2. Discovery conversation
Next we have a conversation that lasts about an hour, where I find out more about you and your business.
I want to understand:
Your background and what drew you to the work you do
Your clients – the challenges they face and why they work with you
The outcomes your clients experience
The direction you want your business to move in
This helps me identify the themes, patterns and strengths in your work so I can create website copy that feels true to you and easy for potential clients to understand.
3. Writing
After steps one and two, I have the building blocks for your web pages. I take everything we’ve discussed, gather all my research and begin writing clear, structured copy for your site’s most important pages.
4. Review and refine
When the copy’s finished, I send it to you to look over. One round of copy tweaks are included to make sure tone and phrasing are right – let me know within a week if anything needs changing.
Designing copy so your potential clients feel seen
My background is in UX (user experience) and content design – I spent many years making websites simple to use and easy to understand and navigate.
This means I think a lot about the needs of your potential clients, coupled with the needs of your business – all before I’ve written a word.
Four Core Website Pages is for you if...
You want a website that:
You’re proud to share
Reflects the quality of the work you do
Feels and sounds like you
Builds trust by speaking clearly to your ideal client
Makes it easy for potential clients to get in touch
Pricing and what's included
£750
This includes:
Website review and discovery conversation
Four fully written pages
One round of copy tweaks
Delivery within two weeks of starting
If you need additional pages – perhaps because you have distinct services – we can discuss that during the discovery conversation.
What isn’t included
I don’t work with visual design elements like colour palettes or fonts, and I don’t make changes directly to your website.
If you need support with design or implementation, I’m happy to point you towards a trusted designer.
Who this isn't for
Four Core Website Pages works best when you're clear about who you help and what you offer. If you're still working that out, this service isn’t a good fit as the words can only be as clear as the thinking behind them.
If that's where you are, a Website Messaging & Clarity Session could be a better first step. It's designed to help you get clear on direction before anything gets written.
Ready to get started?
Book your free 15-minute video call using Cal.com (similar to Zoom).
A chance for you to tell me where you are, what’s not working, what you’re hoping for, and what feels unclear. No obligation and no sales pitch – just a chance to see whether I’m the right fit for what you want to achieve.
Common questions about Four Core Website Pages
Do I need to already have a website?
No. If you don’t already have a website we can work on the messaging and copy and then you’ll have your four core pages ready to upload to your site once you have everything in place.
I’m not 100% clear on my niche – who I help, how and the outcomes. Will the Four Core Website Pages help me get clear on this?
This isn’t the best service for you because the Four Core Website Pages is delivered in 2 weeks, so we move quite fast. Getting clear on your niche can take a little time so it’s best to do this first. In your situation, I recommend a Website Messaging & Clarity Session.
Can I make changes to the copy you send me?
Yes. One round of copy refinements is included, so if anything doesn’t feel quite right we can change it. I use language taken from your client feedback, testimonials and the information you share about your work, so the copy is designed to sound like you.
Do you update the website with the new copy?
No. But if you need help with this, I can point you in the direction of a website designer who can help.