Articles on website messaging and copy for coaches and therapists
Here you’ll find my practical, research-led articles on how coaches and therapists can have a website they’re proud of that speaks clearly to their ideal client. I draw on real conversations with practitioners, and take some deep dives into the website struggles they face and how to fix them.
The high cost of the ‘poetic’ coaching homepage: I abandoned a gorgeous site after 60 seconds of confusion
Vague homepage headings are a big reason beautiful websites don't convert. Learn why clarity matters more than "poetic" language, how to pass the 5-second stranger test, and see two real-world heading rewrites for coaches.